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Andrew Fitzsimons’s Haircare Model Is Kardashian-Authorized and Underneath $15

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Khloe Kardashian’s blonde waves. Kim’s glossy, straight kinds. Jennifer Lopez’s unfastened updo and Meghan Fox’s wet-look waves and fake child bangs. Everyone knows and love these trending hairstyles. However what you won’t know is similar hairstylist created all of those seems to be and helped make these celebs main hair icons: Andrew Fitzsimons. Now, after 21 years of doing hair (!!!) and making an attempt 1000’s of merchandise on his shoppers, Fitzsimons has lastly launched his personal haircare line, Andrew Fitzsimons Hair, at Ulta Magnificence.

Fitzsimons waited for the best time to launch the road and labored on it for 4 years. He had some fairly nice shoppers to check it on! “I knew it wasn’t going to be placing my identify on some merchandise for hair, and let’s make fairly imagery and no matter. That’s not who I’m as an individual,” he tells STYLECASTER. “I need to put within the effort and the time to have messaging in each single aspect of the model from the formulation, the packaging, the imagery idea, every thing needed to be my imaginative and prescient of the place I feel haircare must be going.”

He isn’t proud of the present advertising and marketing messages in style haircare strains put out and the best way they will make ladies really feel. One simply has to consider the unfavourable taglines of  “taming frizz” and “decreasing quantity.” As a substitute, he wished the messaging and imagery to be a “contribution to ladies,” saying it’s “not one thing that could be a advertising and marketing tactic to take advantage of insecurities or create insecurities with ladies as a way to be a enterprise mannequin.”

Andrew Fitzsimons.

That features shifting the dialog in a extra constructive course, one filled with acceptance. “Principally, overlook every thing you consider hair care,” he continues. “This isn’t. That is about identification. That is about acceptance. That is about accepting your pure texture and loving it and having that the baseline of haircare.”

Fortunately, Fitzsimons sees this hair acceptance beginning to grow to be extra of the norm. “For the primary time ever, we’re seeing hair textures that was thought-about unprofessional or unglamorous being seen like each different hair texture, which is equally as skilled, glamorous and delightful,” he says.

“I like frizz,” he provides. “Let’s finish the struggle on frizz.”

This message of true inclusivity additionally included casting trans and plus-size fashions equivalent to Charlie Reynolds (aka Peachy) and Kataluna Enriquez within the first marketing campaign. In some way, Peachy is the primary plus-size mannequin to be featured alone in a haircare model. In 2022, that’s unacceptable.

Andrew Fitzsimons Hair launched Monday with 23 merchandise throughout 5 collections: Physique Quantity, Fantasy Curls, Prism Shine, Virgin Restore and Styling. Every product is priced at $14, an “accessible” worth level that was crucial to the hairstylist.

“I wished to make my model a luxurious model, regardless that we’re priced inclusive,” he says. “It was the primary requirement for me.” This consists of the model’s proprietary “AF Bonding Know-how.” It’s featured in all of its formulation, but it surely’s most closely concentrated within the Virgin Restore assortment.

Andrew Fitzsimons VIRGIN REPAIR Restructuring Conditioner Front US Kardashian Hairstylist Andrew Fitzsimons Just Launched His Own Haircare Line & Its All Under $15

Andrew Fitzsimons.

“I grew up in a single-parent family the place there was no more money, definitely not for my Irish mommy, who was at all times the final on the meals chain,” he continues. “So, I wished to have the ability to create one thing actually, actually, actually essential and delightful. And for the ladies again residence that I grew up with to have the ability to afford it too. And know that I’m utilizing it on a star for the Met Gala, or a Vogue cowl and my mother is utilizing it again residence in Eire.”

Fitzsimons selected Ulta Magnificence as the house for this line, partially, he says, as a result of it’s a “secure area for magnificence lovers and queer individuals.” A latest journey to the Herald Sq. location in New York Metropolis reminded him of that. “It couldn’t be a extra good residence as a result of they imagine in the very same issues that I imagine in,” he says. “And that’s why they’ve been so extremely supportive and so they imagine in my message, they imagine in the place I feel haircare ought to and will go.”

Andrew Fitzsimons FANTASY CURLS Nourishing Mask Front US Kardashian Hairstylist Andrew Fitzsimons Just Launched His Own Haircare Line & Its All Under $15

Andrew Fitzsimons.

The complete line is accessible now.

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