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xoxo, Jen: What’s indie polish?

That is actually a loaded query, however I’ll do my finest to present you readability on the subject.

Indie by definition means impartial, as a enterprise sort. The literal definition of that is: one that’s not publicly traded on the inventory market, and is mostly owned by a really small group of people.


Within the nail polish world, indie means manufactured and packaged by the enterprise proprietor, ie handcrafted. The extra acceptable phrase we should always have chosen as a group in 2009 is Artisan made. However we did not, and right here we’re at Indie Polish. The time period has caught and can possible not be modified after 13 years of being known as indie polish.

There’s one other taste of polishes that aren’t thought of as “Indie Polish” and are usually not “Mainstream.” They’re impartial companies reminiscent of Holo Taco, Mooncat and some others. These are known as “boutique” or “lab made.” The distinction right here is that the enterprise proprietor could design what the polish will appear like, however they don’t manufacture or package deal (bottle, label, field) the polish themselves. They do deal with their clients and transport and are sometimes solely obtainable on-line. (there are generally exceptions, for instance, polish expos and particular offers a maker has made with a salon or indie owned store) Each indie and boutique sort polishes often have a customized buyer expertise the place we are able to work together with the enterprise proprietor immediately. Most indies and boutique outlets have just one worker (the proprietor) or a small variety of folks to assist them. These corporations make the most of Nail Bloggers, IG swatchers, and YouTubers for public relations media to promote for them.

Lastly is “Mainstream.” Mainstream are the polishes discovered available at massive field shops like Goal, Walmart, some Salons, Drug Shops and many others. These are mass produced and obtainable in giant volumes. Due to their mass manufacturing, most mainstream polishes are less expensive than indie or lab made/boutique polishes. (once more, there are exceptions like Chanel or Hermes)

Hope that helps make clear! I’ve a glossary web page in my weblog’s prime menu bar which may be useful with different acronyms you might come throughout within the indie polish group in addition to an inventory of indie/boutique outlets.

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